Privacy policy
Privacy Policy
Last updated: 13 May 2026
We are MFEO ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit wearemfeo.com or make a purchase from our store.
This policy is designed to comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486), which applies to our operating entity, CFG607 Limited.
1. Personal Information We Collect
We collect the following categories of personal information:
Information you provide directly
- Contact details: name, email address, phone number, billing address, shipping address
- Order information: products purchased, order history, order value
- Payment information: processed securely by our payment processors — we do not store full credit card numbers
- Account information: login credentials, password (encrypted) — if you create an account
- Communications: emails, support enquiries, reviews, and feedback you send us
Information collected automatically
- Device and browser information: IP address, device type, operating system, browser type and version
- Usage information: pages visited, time spent, links clicked, referring website
- Location information: approximate location based on IP address (country/region level only)
- Cookies and tracking data: see Section 6 below
Information from third parties
- Payment processors (transaction confirmation, fraud screening)
- Shipping carriers (delivery confirmation, tracking updates)
- Analytics and advertising platforms (aggregated audience data)
2. How We Use Your Personal Information
We use your personal information for the following purposes:
- To process and fulfil your orders — including payment processing, dispatch, delivery, and returns
- To provide customer service — including responding to enquiries, resolving issues, and processing refunds
- To send order-related communications — order confirmations, shipping updates, delivery notifications
- To send marketing communications — only with your consent, and you can unsubscribe at any time
- To improve our website and services — through analytics and customer feedback
- To prevent fraud and ensure security — including verifying transactions and protecting against abuse
- To comply with legal obligations — including tax, accounting, and consumer protection laws
3. Legal Basis for Processing
Under Australian and Hong Kong privacy law, we rely on the following legal bases to process your personal information:
- Performance of a contract: when processing your order or providing customer service
- Consent: when sending marketing emails, placing non-essential cookies, or processing optional data
- Legitimate interests: when analysing site usage to improve our service or preventing fraud
- Legal obligation: when retaining records required by tax or consumer protection law
4. How We Share Your Personal Information
We do not sell, rent, or trade your personal information. We share it only with the following categories of recipients, and only as necessary:
Service providers
- Shopify Inc. — our e-commerce platform (hosting, checkout, order management)
- Payment processors — e.g. Shopify Payments, Stripe, PayPal (for processing transactions securely)
- Shipping and logistics partners — including Australia Post and our warehouse and fulfilment providers
- Email service providers — for transactional and marketing emails
- Analytics and advertising platforms — e.g. Google Analytics, Meta (Facebook/Instagram) Ads, TikTok Ads
- Customer support tools — for managing enquiries and live chat
Legal and regulatory authorities
We may disclose personal information when required by law, court order, or regulatory request, including to comply with the Privacy Act 1988 (Cth), taxation authorities, or law enforcement agencies.
Business transfers
If We are MFEO or CFG607 Limited is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any such change.
5. International Data Transfers
Important — cross-border data handling. CFG607 Limited is registered in Hong Kong. Your personal information may be transferred to, stored, and processed in Hong Kong, Australia, and other countries where our service providers operate (including the United States, Canada, and the European Union).
In accordance with Australian Privacy Principle 8 (Cross-border disclosure of personal information), we take reasonable steps to ensure overseas recipients handle your personal information in a manner consistent with the APPs. This includes contractual safeguards with our service providers.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate our website and to understand how visitors use it. Cookies are small text files stored on your device.
Types of cookies we use
- Essential cookies: required for the site to function (e.g. cart, checkout, login). These cannot be disabled.
- Analytics cookies: help us understand how visitors interact with the site (e.g. Google Analytics).
- Marketing cookies: used to deliver relevant advertising on third-party platforms (e.g. Meta Pixel, Google Ads).
- Preference cookies: remember your settings, such as language or region.
Managing cookies
Most browsers allow you to refuse or delete cookies through their settings. You can also opt out of personalised advertising via:
Disabling cookies may affect your ability to use parts of our website.
7. Marketing Communications
If you subscribe to our newsletter or consent to receive marketing communications, we will send you emails about new products, promotions, and updates from We are MFEO. We comply with the Spam Act 2003 (Cth) — every marketing email includes a clear unsubscribe link, and we honour opt-out requests promptly.
You can unsubscribe at any time by:
- Clicking the "unsubscribe" link in any marketing email, or
- Emailing us at support@wearemfeo.com
Even after unsubscribing from marketing, we may still send you transactional messages relating to your orders (order confirmations, shipping updates, refund notices), as these are necessary to fulfil our contract with you.
8. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations.
- Order and transaction records: retained for 7 years (Australian Taxation Office record-keeping requirement)
- Account information: retained while your account is active; deleted on request
- Marketing preferences: retained until you unsubscribe or request deletion
- Customer service records: retained for up to 3 years after the last interaction
- Website analytics: retained in aggregated, non-identifiable form for up to 26 months
9. Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These measures include:
- SSL/TLS encryption on all pages that collect or transmit personal information
- Secure, PCI-DSS compliant payment processing (we do not store full card details)
- Restricted access to personal data — only staff who need it to perform their role
- Regular security reviews of our website and third-party service providers
Despite these measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security, but we will notify you and the relevant authorities promptly in the event of a notifiable data breach under the Privacy Act 1988 (Cth).
10. Your Rights
Under Australian and Hong Kong privacy law, you have the following rights in relation to your personal information:
- Right to access: request a copy of the personal information we hold about you
- Right to correction: request correction of inaccurate or incomplete information
- Right to deletion: request deletion of your information, subject to legal retention obligations
- Right to withdraw consent: withdraw consent for marketing or optional data processing at any time
- Right to object: object to certain types of processing, including direct marketing
- Right to complain: lodge a complaint with us or with a privacy regulator (see Section 13)
To exercise any of these rights, email us at support@wearemfeo.com. We will respond within 30 days. There is no charge for reasonable requests.
11. Children's Privacy
Our website and services are not directed at children under the age of 18, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us at support@wearemfeo.com and we will promptly delete it.
12. Third-Party Links
Our website may contain links to third-party websites, plugins, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing them with personal information.
13. How to Make a Complaint
If you have concerns about how we handle your personal information, please contact us first at support@wearemfeo.com. We aim to respond within 30 days.
If you are not satisfied with our response, you can lodge a complaint with:
Australia — Office of the Australian Information Commissioner (OAIC)
Website: www.oaic.gov.au
Phone: 1300 363 992
Mail: GPO Box 5288, Sydney NSW 2001, Australia
Hong Kong — Office of the Privacy Commissioner for Personal Data (PCPD)
Website: www.pcpd.org.hk
Phone: +852 2827 2827
Mail: 13/F, 248 Queen's Road East, Wanchai, Hong Kong
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The "Last updated" date at the top of this page will always reflect the latest revision. Where changes are material, we will notify you by email or via a prominent notice on our website before the change takes effect.
15. Contact Us
We are MFEO — Made For Each Other
Email: support@wearemfeo.com
Telephone: +61 468 147 195
Warehouse Address: 252 Pitt St, Sydney NSW 2000, Australia
Customer Service Hours: Monday–Friday, 9:00 AM – 5:00 PM (GMT+10, AEST)
Please be patient and understanding — responses to emails may take up to 24 hours due to high volume.
Company Information
"We are MFEO" is operated by CFG607 Limited, a company registered in Hong Kong.
Business Registration Number (BRN): 79185027
Registered Address: 74-78 Stanley Street, Central, Hong Kong
Warehouse & Returns Address: 252 Pitt St, Sydney NSW 2000, Australia
CFG607 Limited is not currently registered for Australian Goods and Services Tax (GST), as annual taxable turnover is below the AUD $75,000 registration threshold for non-resident suppliers.